Visual System
Basic Color
The Evoto basic colors are yellow, black, and white. Among these, Evoto Yellow is our most distinctive color, leaving a strong brand impression. Every design project should adhere to our basic colors. Logo Yellow should only be used in the logo itself, while the remaining design elements should use Evoto Yellow.
Color Scheme
If you need to use a color other than yellow to convey a certain tone or tell a specific story, we offer the following color schemes.
Color Scheme 1
Color Scheme 2
Color Scheme 3
This color scheme is the classic color combination of Evoto and has strong brand recognition. In most cases, this color scheme can be used. White and bright orange as accent colors can add vitality to the image and highlight key information. However, it should be noted that if there is too much text to read, a large area of yellow may cause eye fatigue. In this case, it is necessary to increase the proportion of white or choose another color scheme. The color proportion can be adjusted according to the actual situation.
